Linguistic Engineering:

Linguistic Engineering:

Linguistic Engineering: Language and Politics in Mao's China
Ji Fengyuan
出版社: Univ of Hawaii Pr ; ISBN: 0824825365 ; (2003/12/01) ￥6,003
Book Description
When Mao and the Chinese Communist Party won power in 1949, they were determined to create new, revolutionary human beings. Their most precise instrument of ideological transformation was a massive program of linguistic engineering. They taught everyone a new political vocabulary, gave old words new meanings, converted traditional terms to revolutionary purposes, suppressed words that expressed "incorrect" thought, and required the whole population to recite slogans, stock phrases, and scripts that gave "correct" linguistic form to "correct" thought. They assumed that constant repetition would cause the revolutionary formulae to penetrate people's minds, engendering revolutionary beliefs and values.

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